Skip to main content

LEVEL ONE
Level One Sold Out, Limited Seats for Level Two

See Level Two  

Who it's for

This training is for mid-level and junior client-facing team members who manage accounts and projects.

See More >

How it works

This certification training program is delivered live over 4 remote sessions of 90 minutes or more.

See More >

Who it’s for

This training is for mid-level client-facing team members who manage accounts and projects.

Depending on your agency’s structure, this may include account management, client services, project management, department leads, practice leads, etc. For those in account management/client services, consider those who are Senior AE, up through Account Supervisor and Junior Account Director.

If you are sending a group, it is ideal to have those who work together on a client. The training is a series of sequential building blocks, with interactive breakout exercises that are applied back to an account in the agency. When teams work together on these exercises, the impact on that account is almost immediate.

How it works

This certification training program is delivered live over 4 remote sessions of 90 minutes or more.

By participating in this training, your client leads will learn how to:

  • Embrace the level of proactive leadership now expected of client-facing team members
  • More effectively prioritize high-value tasks
  • Write communications that will more clearly inform and direct clients
  • Better manage the agency’s resources to provide more value to clients
  • Write more effective scopes and estimates to ensure the agency gets paid for all its work
  • Keep clients on track with scope (and even capture new scope creep revenue)

Interactive Breakout Exercises

To ensure everyone applies the training back to their own unique situations, participants will select one high-value account to focus on. They will participate in interactive active breakout exercises and apply the lessons back to this client. The training will conclude with new skills and new plans in place to improve their performance with – and value to – this important account. With this in place, they can then apply their new skills back to all their accounts.

Sending a group?

If you are sending a group, it is ideal to have those who work together on a client. When teams collaborate in the interactive breakout exercises, the impact on that account is even greater. Groups of 2 – 4 people focused on an account is an ideal size. If sending more, simply add more accounts to focus on.

More valuable client leads

Ultimately, the goal of the training is to provide the new methods, models and tools to immediately improve the effectiveness and value of those who manage accounts and projects.

Who it’s for

This training is for mid-level and junior client-facing team members who manage accounts and projects.

  • For mid-level and more senior leaders: with more than 8 years of experience, Level Two is the best starting point. Participants will learn critical new strategic and leadership skills to more strategically lead clients and become an indispensable source of their growth.
  • For mid-level and more junior leaders: with less than 8 years of experience, Level One is the best starting point prior to Level Two. Participants will take a more advanced look at the core skills necessary to become strong client leaders.

Applicable to various client-facing roles

Depending on your agency’s structure, this may include account management, client services, project management, department leads, practice leads, etc. For those in account management/client services, consider those who are Senior AE, up through Account Supervisor and Junior Account Director.

Sending a group?

If you are sending a group, it is ideal to have those who work together on a client. When teams collaborate in the interactive breakout exercises, the impact on that account is even greater. Groups of 2 – 4 people focused on an account is an ideal size. If sending more, simply add more accounts to focus on.

Four-part virtual training series

Level One: Mastering Client & Project Leadership

The New Role of Account Leadership

How to embrace the new level of proactive leadership now expected of client-facing team members.
Jun 6 12:30 pm - 2:15 pm ET
Learn More
Level One: Mastering Client & Project Leadership

Effective Project & Client Management

How to more effectively prioritize high-value tasks, manage client projects, and keep the agency’s resources well-organized.
Jun 9 12:30 pm - 2:15 pm ET
Learn More
Level One: Mastering Client & Project Leadership

Business Writing for Client Management

How to write communications that will more clearly inform, guide, and direct clients.
Jun 13 12:30 pm - 2:15 pm ET
Learn More
Level One: Mastering Client & Project Leadership

Manage Project Scope & Profitability

How to write scope documents – and manage clients – to ensure the agency gets paid for all its work.
Jun 16 12:30 pm - 2:15 pm ET
Learn More
1 Level One: Mastering Client & Project Leadership

The New Role of Account Leadership

Jun 6 12:30 pm - 2:15 pm ET

As client expectations of agencies continue to increase, the role of client services continues to evolve. In the kick-off session to this series, we’ll address the critical elements that now make up an effective account person.

Expect your teams to leave this session with a new and motivated outlook on their role. Two models will outline how the most effective account managers now perform. In fact, each participant will self-assess their current abilities and identify next steps to improve their effectiveness:

  • Proactively leaning in and leading each client forward (vs. subservient order-takers)
  • Understanding each clients business goals and measures
  • Being assertive and resourceful in achieving each client’s (and the agency’s) objectives
  • Leading the agency’s teams to more efficiently deliver effective work

The goal is to have your account managers become indispensable partners to your clients.

Register Now  
2 Level One: Mastering Client & Project Leadership

Effective Project & Client Management

Jun 9 12:30 pm - 2:15 pm ET

Clients are now expecting their agency leads to proactively lean and lead the management of all projects. There is no longer any patience for ambiguity or needless additional work due to poor project management.

At the same time, agency management teams want to ensure their client leads are spending their time as effectively as possible – focused on the right (high-value vs. lower-value) tasks at the right time.

To that end, this training session is focused on helping client leads:

  • Better distinguish and prioritize day-to-day projects and tasks
  • More effectively align with clients to ensure the agencies wastes no resources on the wrong direction
  • Better organize agency resources to ensure no time is wasted time and delivery is timely and efficient
  • More confidently leads their clients, becoming a stronger strategic partner

Ultimately, the goal is to have your client-facing team members clearly and confidently lead each client and the agency through the effective delivery of every project.

Register Now  
3 Level One: Mastering Client & Project Leadership

Business Writing for Client Management

Jun 13 12:30 pm - 2:15 pm ET

Clients are not pleased with the current state of agency communications. It is often rushed, vague, error-ridden, and long-winded. Many emails are often ignored as it takes too long to sort through the context and request – having a direct impact on the effectiveness of project delivery – and agency margins.

In particular, email remains the most important form of interacting with clients. However, many emails look like something copied over from a Tweet.

This training session outlines how to write communications that will:

  • More clearly lead and guide clients through the delivery of each project
  • Better communicate the purpose of each communication
  • More effectively outline the next steps required of the client
  • Make it easier for each time-starved client to get to the point

Ultimately, the goal is to have your client-facing teams more effectively use email as a critical tool to manage clients and their projects.

Register Now  
4 Level One: Mastering Client & Project Leadership

Manage Project Scope & Profitability

Jun 16 12:30 pm - 2:15 pm ET

Keeping clients on scope is one of the most significant challenges in the agency business. In fact, on a daily basis, ineffective scope management is costing agencies a small fortune.

It’s one thing to write an effective scope, another to get it approved, and even more challenging to keep the client on track. This training session will address all three. We’ll outline how to better establish and manage SOWS, estimates and proposals for every client project.

Step-by-step, this session will cover:

  • Better communicating the value of your agency’s work
  • Why scope creep happens (and why the agency team is responsible for it)
  • Writing scopes that ensure the agency gets paid for everything it provides
  • Securing client approval on these critical documents
  • How scope creep can become a revenue opportunity (when properly prepared for)
  • How to make it a standard practice to charge the client for all incremental work (without making it feel personal)

Ultimately, we’ll outline how to write and manage estimates/proposals/SOWs in a way that ensures the agency gets paid for all its work – while reducing scope creep and increasing margins.

Register Now  

Past Mirren Account Mastery attendees have included

Level One Sold Out, Limited Seats for Level Two

Special Group Discount

Receive special pricing when you register more than 4, or more than 10 participants from the same agency (combining “sister agencies” within a holding company does not qualify).

Standard
All Access
Access to all 5 sessions
Bonus Training Session:
Presentation Design for Account Managers
Bonus Session

Presentation Design for Account Managers

Jul 11 1:00 pm - 2:00 pm ET

Created specifically for non-designers, this special one-hour training session will outline the new strategies, techniques, and tricks for creating presentations that more effectively communicate your points and engage each client.

We will cover how to determine the appropriate formats for varying levels of content, how to limit text, avoid bullet points, and craft effective headers. We’ll discuss sourcing and editing imagery, harnessing graphic design principles, and show you how to work faster and more efficiently so you can focus on your message.

Register Now  
Bonus Training Session:
Brainstorming Bigger Ideas When Your Team is Remote
Bonus Session

Brainstorming Bigger Ideas When Your Team is Remote

Jul 13 1:00 pm - 2:00 pm ET

The quality of agency brainstorming sessions has been in decline for several years now. The approach is often random, everyone is busy, and feeling the distraction of other project needs. The ability to go deep and generate break-through thinking is tough. Now, factor in the challenge of not everyone being in the same room.

This training session will address a proven approach for brainstorming bigger ideas with your remote teams. You’ll learn how to activate participants before the meeting begins, lead a productive (and inspiring) virtual session, and then prioritize the best ideas.

Ultimately, you will review the best practices that turn out big ideas that clients will want to buy.

Register Now  
Special Group Pricing (10+)
$360
$610
Special Group Pricing (4+)
$560
$810
Single Pass
$760Full Price $1,180
$1,010Full Price $1,420
Standard
Access to all 5 sessions
Special Group Pricing (10+)
$360
Special Group Pricing (4+)
$560
Single Pass
$760Full Price $1,180
Sold Out
All Access
Access to all 5 sessions
Bonus Training Session:
Presentation Design for Account Managers
Bonus Training Session:
Brainstorming Bigger Ideas When Your Team is Remote
Special Group Pricing (10+)
$610
Special Group Pricing (4+)
$810
Single Pass
$1,010Full Price $1,420
Sold Out

If a participant must miss a session, a rebroadcast of that session will take place as listed here.

Not sure who you want to send yet?
Sold Out

By registering you agree to our terms and conditions.