Who it's for
This training is for mid-level and junior client-facing team members who manage accounts and projects.
See More >Why it matters
Client expectations of agencies have spiked. They want stronger leadership, deeper strategic thinking, more integrated activation, and tangible business impact – agency account managers are the linchpin.
How it works
This certification training program now has 2 levels to choose from: Account Management Fundamentals and Mastering Agency Strategy. Each level has 4 live remote sessions of 90 minutes or more.
See More >Who it’s for
This training is for mid-level and junior client-facing team members who manage accounts and projects.
- For mid-level and more senior leaders: with more than 8 years of experience, Level Two is the best starting point. Participants will learn critical new strategic and leadership skills to more strategically lead clients and become an indispensable source of their growth.
- For mid-level and more junior leaders: with less than 8 years of experience, Level One is the best starting point prior to Level Two. Participants will take a more advanced look at the core skills necessary to become strong client leaders.
Applicable to various client-facing roles
Depending on your agency’s structure, this may include account management, client services, project management, department leads, practice leads, etc. For those in account management/client services, consider those who are Senior AE, up through Account Supervisor and Junior Account Director.
Sending a group?
If you are sending a group, it is ideal to have those who work together on a client. When teams collaborate in the interactive breakout exercises, the impact on that account is even greater. Groups of 2 – 4 people focused on an account is an ideal size. If sending more, simply add more accounts to focus on.
How it works
This certification training program now has 2 levels to choose from: Level One: Account Management Fundamentals; and Level Two: Mastering Agency Strategy. Each has 4 live remote sessions of 90 minutes or more.
By participating in this training, your client leads will learn how to:
- Apply new models and frameworks to accelerate the ability to be more strategic with clients
- More confidently lead clients (now being empowered with their new skills)
- Better understand and address each client’s most pressing business needs
- Better lead the agency’s resources to provide more value to clients
- Increase the agency’s fees
Interactive Breakout Exercises
To ensure everyone applies the training back to their own unique situations, participants will select one high-value account to focus on. They will participate in interactive active breakout exercises and apply the lessons back to this client. The training will conclude with new skills and new plans in place to improve their performance with – and value to – this important account. With this in place, they can then apply their new skills back to all their accounts.
Sending a group?
If you are sending a group, it is ideal to have those who work together on a client. When teams collaborate in the interactive breakout exercises, the impact on that account is even greater. Groups of 2 – 4 people focused on an account is an ideal size. If sending more, simply add more accounts to focus on.
More valuable client leads
Ultimately, the goal of the training is to provide the new methods, models and tools to immediately improve the effectiveness and value of those who manage accounts and projects.
Who it’s for
This training is for mid-level client-facing team members who manage accounts and projects.
Depending on your agency’s structure, this may include account management, client services, project management, department leads, practice leads, etc. For those in account management/client services, consider those who are Senior AE, up through Account Supervisor and Junior Account Director.
If you are sending a group, it is ideal to have those who work together on a client. The training is a series of sequential building blocks, with interactive breakout exercises that are applied back to an account in the agency. When teams work together on these exercises, the impact on that account is almost immediate.
Now three levels of account mastery certification
Mastering Client & Project Leadership
Mastering Client & Project Leadership
The New Role of Account Leadership
Mastering Client & Project Leadership
Effective Project & Client Management
Mastering Client & Project Leadership
Business Writing for Client Management
Mastering Client & Project Leadership
Manage Project Scope & Profitability
Mastering Client Business Strategy
Mastering Client Business Strategy
Master Client Business Analysis
Mastering Client Business Strategy
Faster Research for Bigger Strategic Insight
Mastering Client Business Strategy
Write More Effective Strategy Briefs
Mastering Client Business Strategy
Journey Modeling for Advanced Diagnostics
Mastering Organic Growth
Mastering Organic Growth
Develop New Ideas Clients Will Buy
Mastering Organic Growth
Present Those Ideas So Clients Will Sign Off
Mastering Organic Growth
Write Assertive Organic Growth Plans
(pop up explains how to apply this new series)
Took Our Previous Training
Took our previous training?
If you participated in the Account Mastery series in November 2022 or March 2023, you can register for a special 4 session hybrid of Level One and Level Two sessions:
- Session One: Effective Project & Client Management
- Session Two: Business Writing for Client Management
- Session Three: Faster Research for Bigger Strategic Insight
- Session Four: The First Bonus Session (see “All Access” within registration pricing grid)
To register
To get set up for this special hybrid program, there’s just two steps:
- Step One: sign up for: Level Two / Standard or All Access Pass
- Step Two: contact our team to confirm your past participation and plan to join the special hybrid program.
Past Mirren Account Mastery attendees have included









Meet your instructors



About Mirren
Mirren is a training firm that specializes in providing agency teams with the skills to capture a greater share of each client’s spend. Our team has experience client-side and at agencies that include Wieden + Kennedy, TBWA and VMLY&R.
We provide the new methods, models and tools to have agency teams more effectively lead clients, become indispensable partners, generate organic growth and win more new business.
In addition to this training series, we provide Custom Training for agency teams and produce Mirren Live, the annual event focused on agency industry innovation and creativity.