Who it's for
This training is for mid-level and senior client-facing team members who manage accounts and projects.
See More >How it works
This certification training program is delivered live over 4 remote sessions of 90 minutes or more.
See More >Who it’s for
This training is for mid-level client-facing team members who manage accounts and projects.
Depending on your agency’s structure, this may include account management, client services, project management, department leads, practice leads, etc. For those in account management/client services, consider those who are Senior AE, up through Account Supervisor and Junior Account Director.
If you are sending a group, it is ideal to have those who work together on a client. The training is a series of sequential building blocks, with interactive breakout exercises that are applied back to an account in the agency. When teams work together on these exercises, the impact on that account is almost immediate.
How it works
This certification training program is delivered live over 4 remote sessions of 90 minutes or more.
By participating in this training, your client leads will learn how to:
- More proactively lean in and lead clients
- Become a strong strategic business partner with each client
- More effectively understand and address each client’s most pressing business needs
- Better guide the agency in creating high-value work that delivers against those business needs
- Conduct faster research that will lead to bigger insight and strategic thinking for each client project
- Craft (or provide a POV on) strategy briefs more focused on business impact and deeper insight
- Leverage Journey Modeling as one of the most powerful tools for client strategy development
Interactive Breakout Exercises
To ensure everyone applies the training back to their own unique situations, participants will select one high-value account to focus on. They will participate in interactive active breakout exercises and apply the lessons back to this client. The training will conclude with new skills and new plans in place to improve their performance with – and value to – this important account. With this in place, they can then apply their new skills back to all their accounts.
Sending a group?
If you are sending a group, it is ideal to have those who work together on a client. When teams collaborate in the interactive breakout exercises, the impact on that account is even greater. Groups of 2 – 4 people focused on an account is an ideal size. If sending more, simply add more accounts to focus on.
More valuable client leads
Ultimately, the goal of the training is to provide the new skills now required to increase the agency’s value by more effectively addressing each client’s most pressing business needs.
Who it’s for
This training is for mid-level and senior client-facing team members who manage accounts and projects.
- For mid-level and more senior leaders: with more than 8 years of experience, Level Two is the best starting point. Participants will learn critical new strategic and leadership skills to more strategically lead clients and become an indispensable source of their growth.
- For mid-level and more junior leaders: with less than 8 years of experience, Level One is the best starting point prior to Level Two. Participants will take a more advanced look at the core skills necessary to become strong client leaders.
Applicable to various client-facing roles
Depending on your agency’s structure, this may include account management, client services, project management, department leads, practice leads, etc. For those in account management/client services, consider those who are Senior AE, up through Account Supervisor and Junior Account Director.
Sending a group?
If you are sending a group, it is ideal to have those who work together on a client. The training is a series of sequential building blocks, with interactive breakout exercises that are applied back to an account in the agency. When teams work together on these exercises, the impact on that account is almost immediate.
Four-part virtual training series
Master Client Business Analysis

Faster Research for Bigger Strategic Insight

Write More Effective Strategy Briefs

Journey Modeling for Advanced Diagnostics

Past Mirren Account Mastery attendees have included









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Special Group Discount
Receive special pricing when you register more than 4, or more than 10 participants from the same agency (combining “sister agencies” within a holding company does not qualify).
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If a participant must miss a session, a rebroadcast of that session will take place as listed here.
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