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All Access
Access to all 5 sessions
Bonus Training Session:
Day-to-Day Negotiation Skills for Account Management
Mastering Persuasion

Storytelling & Presentation Writing


Apr 5 10:00 am - 11:00 am ET

Telling stories is one of the most powerful means that leaders have to inform, inspire, and persuade. In fact, studies in human psychology have found that if we are told something through a narrative, we are more likely to relate to the message, absorb it further and remain engaged. As an agency leader, bringing a clear narrative to deck writing will transform your ability to influence clients. In this session, we’ll outline how to use key storytelling principles to create and deliver presentations that hook your audience, foreshadow the strong thinking to come, command the room – and increase persuasion.

Bonus Training Session:
Identify New Strategic Entry Points into Clients
Bonus Session 2

Identify New Strategic Entry Points Into Clients


Dec 13 1:00 pm - 2:00 pm ET

In this training session, we’ll examine how clients are now selecting and bringing in their marketing services agencies (including project-based roster agencies).

Armed with this new insight, the goal is to enter in the earlier stages of each client’s strategic development and acquisition process – transformational for an agency’s growth engine.

Step by step, we’ll introduce a model by which account teams can pinpoint new organic growth opportunities far before the client even realizes they will need an agency. In fact, participants will be put to work to start applying their new skills to a client, with the goal of identifying next steps that secure more work for the agency.

Recording Access to Bonus Session:
Mastering Account Finance: The New Skills to Increase Profitability
Mastering Account Finance

The New Skills to Increase Profitability


Nov 17 1:00 pm - 3:00 pm ET

In this final session to the series, we’ll train your teams how to become more strategic and accountable for the P&L on their accounts.

In fact, they will come to better understand the finance behind their accounts to more effectively address (and help the agency better profit from) over-servicing, scope creep and resource planning.

The training will include:

  • The role of contribution to profit
  • The role of account management in achieving this
  • Creating more relevant and effective dashboards
  • The most important metrics that must be mastered
  • The metrics to focus on improving
  • The real cost of over-servicing and scope creep
  • Leveraging scope creep as a revenue opportunity
  • Proactively preventing over-servicing
  • Getting paid for all the agency’s work
  • What it means (and doesn’t) to be accountable for profit

Ultimately, the goal is to have your client-facing teams lean in more proactively by empowering them with better financial data, insight and benchmarks.

Special Group Pricing (10+)
$360
$600
Special Group Pricing (4+)
$560
$800
Single Pass
$760Full Price $1,160
$1,000Full Price $1,400
Standard
Access to all 5 sessions
Special Group Pricing (10+)
$360
Special Group Pricing (4+)
$560
Single Pass
$760Full Price $1,160
All Access
Access to all 5 sessions
Bonus Training Session:
Day-to-Day Negotiation Skills for Account Management
Bonus Training Session:
Identify New Strategic Entry Points into Clients
Recording Access to Bonus Session:
Mastering Account Finance: The New Skills to Increase Profitability
Special Group Pricing (10+)
$600
Special Group Pricing (4+)
$800
Single Pass
$1,000Full Price $1,400

Tickets

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All Access Pass
$ 1,030.00
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