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The new skills for account teams to better lead their clients, become strong strategic partners and command higher agency fees. Participants will receive a special Mirren Certification for Account Management Effectiveness.

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Standard
All Access
Access to all 5 sessions
Bonus Training Session:
Mastering Insight Development: Faster Research for Bigger Insight
Mastering Insight Development

Faster Research for Bigger Insight


Mar 29 1:00 pm - 2:15 pm ET

Being able to conduct simple and effective research has become a base skill for all those involved in the development of client strategy –whether or not there is the support of a strategic planning team.

However, there are three key challenges: time, budget and skill.

Often, timing is exceptionally tight, with the project being due within just weeks or days. Clients rarely provide enough budget to conduct the depth of research you’d prefer. And, many team members are simply not skilled at conducting effective research.

This training session will address all three. We will outline the most effective methodologies (the skills) to uncover deeper insight in less time and on a smaller budget.

With the goal of accelerating the design and execution of your research, a new framework will be provided. This model will help to confirm the most effective methodologies, plan those approaches, and ensure fresh new insight is uncovered.

We’ll also address how to conduct two of the most fundamental and effective forms of research: intercepts and surveys. These two methodologies remain the most cost-effective and fastest ways to uncover genuine target audience insight – but only when orchestrated correctly.

Bonus Training Session:
Mastering Organic Growth: Write an Effective Organic Growth Plan
Mastering Organic Growth

How to Write A Plan That Is Assertive, Actionable & Accountable


Apr 5 1:00 pm - 2:00 pm ET

Most agency organic growth plans are a single page, outlining random financial targets. The truth: there is no plan to achieve those goals. The result: no growth. This is the fundamental breakdown at most agencies.

Step-by-step, we will walk through how to craft an Organic Growth Plan for each client – one that more clearly outlines exactly how you will achieve assertive organic growth targets.

Key principles include:

  • Identify meaningful client business goals to address
  • Articulate goals that generate a stronger return for the agency
  • Outline more detailed implementation schedules
  • Clearly assign accountability and target dates

To immediately apply this new framework, participants will be put to work as they begin writing individual client Organic Growth Plans.

Special Group Pricing (10+)
$380
$620
Special Group Pricing (4+)
$580
$820
Single Pass
$780Full Price $1,180
$1,020Full Price $1,420
Standard
Access to all 5 sessions
Special Group Pricing (10+)
$380
Special Group Pricing (4+)
$580
Single Pass
$780Full Price $1,180
All Access
Access to all 5 sessions
Bonus Training Session:
Mastering Insight Development: Faster Research for Bigger Insight
Bonus Training Session:
Mastering Organic Growth: Write an Effective Organic Growth Plan
Special Group Pricing (10+)
$620
Special Group Pricing (4+)
$820
Single Pass
$1,020Full Price $1,420

Tickets

The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
Standard Pass
$ 780.00
Unlimited
All Access Pass
$ 1,020.00
Unlimited